HOME OF THE ARIZONA CARDINALS
STATE FARM STADIUM
The NFL is evolving, and with women playing a larger role in the sports viewership, it’s time for the stadiums to keep up. That’s why Hale Collective was tasked with revamping the Arizona Cardinals’ State Farm Stadium luxury Club and Loft levels. Gone are the days of just beer and hot dogs. Fans today expect more from their football experience. With extensive upgrades, including new restaurants, clubs, suites, video experiences, and even the NFL’s first champagne bar, State Farm Stadium is now a leader in providing luxurious, high-end experiences. Women make up almost 50% of the NFL’s viewership, and the new, plush design of State Farm Stadium appeals to this growing demographic. With guests arriving earlier and staying later, the new amenities provide a much-needed touch of luxury for those looking for more than just the traditional football experience. February 2023’s Super Bowl LVII proved that State Farm Stadium is the place to be for football fans and luxury seekers alike.
THE APPROACH
Drawing inspiration from contemporary luxury hospitality, the design integrates plush furnishings, custom pieces, sophisticated finishes, and curated artful moments to create an ambiance of opulence and refinement. The aesthetic seamlessly marries modern elegance with the dynamic energy of football, ensuring that every aspect of the stadium exudes a sense of exclusivity and grandeur.
INFO
LOCATION Glendale, Arizona
CLIENT Arizona Cardinals
CATEGORY Food & Beverage, Venues
SERVICES
Interior Design
Architecture
Procurement
Graphic Collateral
Menu Design
Logo Design
“The stadium has never looked better.”
AN ELEVATED GATHERING SPACE
CLUB LEVEL
Anchored by the East and West 50-yard line bars, the Club Level offers fans an unparalleled perspective of the action on the field. Each mid-field gathering area features the longest bar in Arizona, featuring an unparalleled viewing experience with a large LED Screen wall showcasing all the games. Other Lounge offerings along the club level feature various dining experiences while keeping each area intimate and special. Private VIP suites at the two 50-yard lines are the ultimate fan takeaway, each featuring a custom wine wall, private lounge, full catered kitchen and open seating that flows out into the stadium.
CASITA GARDEN CLUB
The 2024/2025 football season marked an exciting milestone with the unveiling of the new Casitas at State Farm Stadium, elevating the game day experience to unparalleled heights. Nestled in the south end zone, these luxurious field-level seating options offer fans an extraordinary way to enjoy the game. Each Casita features 20 tickets, 10 valet parking passes, and an all-inclusive food and alcohol package, ensuring that every detail is covered. Guests can relax on their private porch or rooftop deck while enjoying TVs, a private entrance, and exclusive access to the Casita Garden Club.
MODERN ELEGANCE
FLIGHT LOUNGE
Flight Lounge offers guests an intimate retreat from the hustle and bustle of the stadium floor, providing a serene and modern space to relax and unwind. Whether sipping wine at the bar or admiring the stadium views, guests are invited to indulge in the luxury of the moment, creating memories that will last a lifetime.
ART-DECO LUXURY
THE TAIL FEATHER
In paying homage to Art Deco, The Tail Feather celebrates an ambiance of comfortable glamor and joy, while infusing it with a contemporary twist. The classic elegance and modern sensibility creates a unique and captivating atmosphere that appeals to guests of all ages!
ELEVATE YOUR EVENT
BUBBLE LOUNGE
The first champagne bar in the NFL, the Bubble Lounge represents a departure from the ordinary, offering an elevated event experience that is unparalleled in the world of sports and entertainment. With its upscale ambiance, premium amenities, and unparalleled service.
“This is the very first Champagne bar in an NFL stadium. Evoking a feeling of a high-end Las Vegas club with high-end architectural finishes and furniture.”
CABANAS & SUITES
The semi-private Cabanas at State Farm Stadium offer guests a unique and exclusive pre-event experience, complemented by the opportunity to enjoy the main event as a group from the Club Level. Both Club Suites and Loft Suites provide guests with a climate-controlled environment, ensuring comfort and convenience throughout the event. In addition to the luxurious accommodations, guests also enjoy exclusive access to dining options, allowing them to indulge in delicious cuisine and premium beverages without ever leaving the comfort of their suite.
“Luxury suites have become a huge revenue stream across the NFL as they have provided an array of options for the ultimate game day experience.”
