HERITAGE AT SPORTSMAN’S PARK
Designed in collaboration with the Arizona Cardinals, Heritage at Sportsman’s Park is an innovative event venue that spans over 16,000 square feet of the Great Lawn. The versatile space includes a beer garden, sprawling lawns, and multiple levels of outdoor terraces that overlook State Farm Stadium and the surrounding mountain ranges. Additionally, it features a chef-driven exposition kitchen with a wood burning oven. As the sun sets, this unique venue transitions into a restaurant that compliments the weekly night market and other community events.
THE APPROACH
Every detail has been meticulously considered to craft a space that not only allows for freedom in customization but also takes into account the significance of major calendar events hosted at State Farm Stadium and Sportsman’s Park. Our design ethos seamlessly integrates a blend of warm and industrial materials, paying homage to the natural beauty of the Valley. The end result is a sophisticated venue that reflects the excitement of Glendale, Arizona.
INFO
LOCATION Glendale, Arizona
SIZE 16,245 SF
CLIENT Arizona Cardinals
CATEGORY Food & Beverage, Venues
SERVICES
Interior Design
Architecture
Procurement
Logo Design
Graphic Collateral
Social Media
Website Design
Packaging Design
Brand Guidelines
Menu Design
Uniform Direction
CONCEPT NARRATIVE
GATHER. TOGETHER. ENJOY.
Celebrating the history and heartbeat of Glendale, Arizona, Heritage at Sportsman’s Park is a modern-day community escape that focuses on locally sourced cuisine, craft cocktails, and morning-to-night brews. Guests are invited to relax and take in the stunning landscape and spectacular views. The warm, weathered woods, blackened steel, and concrete elements pay homage to the natural setting. Comfortable wood picnic tables, lounge seating, an inviting beer garden, and competitive lawn games provide an organic sense of entertainment for the hip-meets-heritage vibe.
balanced branding
The Heritage logo features a striking 'H' intertwined with delicate leaf accents that embodies the harmonious blend of nature and sophistication. Crafted in elegant yellow gold and charcoal black, the logo symbolizes a commitment to timeless style and environmental consciousness.