SHADOWROCK TAP & TABLE

Our partnership with our Hotel Clients focuses on how to create unique experiences that focus on the local tapestry of the city or neighborhood. With Hilton for the Sedona Resort at Bell Rock, our aim was to create an unparalleled dining experience that seamlessly integrates with the stunning natural surroundings of the Sedona Valley while offering a relaxed, modern ambiance that is true to the Sedona lifestyle. In addition to the redesign of the physical space, we also revitalized the restaurant's identity with a new name, logo, menu, and uniforms. Inspired by the local outdoor vibe, these creative touch points further enhance the immersive dining experience, reflecting the spirit of adventure and exploration.

THE APPROACH

Drawing inspiration from the iconic red rock hues and the high desert landscape of Sedona Valley, our concept was focused on creating a harmonious blend of natural elements and contemporary aesthetics. Rich natural woods, sleek metals, and warm red earth tones are meticulously incorporated throughout the space, creating a cohesive indoor-outdoor flow that celebrates the abundance of natural light and lush greenery. Operable outdoor window walls and custom wood screen fabrications enhance the connection to nature’s beauty in Sedona.