COHERENT DESIGN
An international and technical creative firm specializing in innovative solutions spanning from lighting design, audio/visual, information technology, acoustics, and theatrical production, Coherent Design’s award winning work required a strong brand refresh to align with their projects. Celebrating the prestige and creativity that Coherent Design brings to cutting-edge design, our branding and graphic design is clean, bright and dynamic.
INFO
LOCATION Las Vegas, Nevada
CLIENT Coherent Design
CATEGORY Corporate
SERVICES
Logo Design
Graphic Collateral
Social Media
Website Design
Brand Identity
Brand Guidelines
EXPERIENTIAL DESIGN
Use of dynamic motion in the branding is key to reflect the unique services of Coherent Design. A circular mark, adorned with a gradient of bright vibrant colors, symbolizes the convergence of sight and sound, while evoking the energy and excitement that Coherent’s projects bring to fruition. With each hue representing a facet of their innovative services, our logo reflects the commitment to creating immersive environments where technology seamlessly intertwines with creativity. Colors that are prevalent in A/V design and lighting were the foundation to the fresh new look. Deliberate use of black and white was used for the website and other collateral to highlight and showcase the images of their work.
